Start-up, Scale-up, Business Angel, Unicorn, Venture capital – What do all these terms describe? Let’s have a guess… maybe “start-up” or “scale-up” is a kind of a call to action? No, it is not. “Business angel” and “unicorn”, maybe these are two creatures one can find in a fantasy novel? No, they are not. So, what does these terms refer to? We all have heard at least one or two of these terms already because we encounter them almost every day when scrolling through news websites, newspapers and the business press. They are used in articles about young, innovative and ambitious companies in the IT industry. We tend to use these terms in a way which suggests that we are absolutely familiar with their meaning. But on can imagine that in truth it is not clear for everybody what for example “scale-up” describes. That is why in the following lines I will spend some time to explain what a start-up is, what scale-up requirements are and where one can find business angels, unicorns and venture capital.
Wouldn’t it be great if your refrigerator could be aware of all the food you need and mail the grocery list to your smartphone while you are on the way to the supermarket? Sounds like science fiction, but this can be a reality in the world of the so-called Internet of Things (IoT). But what exactly do we mean when talking about IoT? Kevin Ashton, a British technology pioneer, coined the term “the Internet of Things” in 1999 to describe a system where the Internet is connected to the physical world via ubiquitous sensors. And the international consultancy McKinsey created a definition saying that the Internet of Things consists of “sensors and actuators embedded in physical objects that are linked through wired and wireless networks, often using the same Internet Protocol that connects the Internet”. What seemed to be a vision of the future in 1999, can now be found in our homes and our daily life, for example in the field of smart home products like smart light bulbs, connected toothbrushes and coffee machines. Furthermore, there are gadgets like virtual reality glasses, headsets, and cameras. In addition, some close friends, or even you yourself, might wear a smartwatch or drive a connected car. These are just a few IoT-products human beings use daily and there are many more entering the market every day.
Testing your software, app or IoT product is a crucial step of the development process. All market-ready products need to be tested meticulously to guarantee client and customer satisfaction. So if you agree that testing is an absolute necessity, just keep on reading. What we know is that although the importance of testing is recognised, the following question arises: What is testing all about and how can I manage to run a successful test with Testbirds? Continue reading
Smartphones and tablets are everywhere. They help us to master lots of different daily tasks and are an essential part of our everyday lives. Whether it’s social media, online banking or just games, there are almost no limits regarding the use of these mobile devices. This also results in respectively new forms of trade and economical perspectives. A phenomenon called m-commerce, which is obviously closely related to the field of e-commerce. Analysts predict that about 77 percent of American customers will do their shopping at least once a year online with their smartphone. A substantial number, which isn’t limited to the US alone. For retailers all over the world it is absolutely fundamental to offer apps and mobile online shops. Additionally, those (web) apps have to be appealing and should satisfy customer needs. In order to run an appealing online shop, that also works on the variety of mobile devices in the market, testing is of essence.
So, the crucial question is: What does app testing have to include to determine whether a m-commerce app is ready to go or not?