GDPR (or General Data Protection Regulation) must be the biggest talk of the town within several industries the last year. None the least within my area, marketing. Companies are hiring expensive consultants (who just learned about it themselves) and creating dedicated teams to secure all their data before the deadline in May next year. For you who just see G-D-P-R as four random letters, I will try to present a quick crash course on why this new EU regulation will influence not only business in general but also the development and testing industry.
My Role at Testbirds is a series of blog posts that give insights into the daily life at the office. Every so often, one of our employees will introduce you to his or her line of work and share some helpful tips.
This week features our team member Susanne Reichert who is responsible for making Testbirds famous in the DACH market, as Senior PR and Marketing Manager.
“Almedalsveckan” (Almedalen Week). An 8-day political event in Gotland, Sweden that attracts 40 000 visitors. This is where all of Sweden’s most influential politicians, journalists, and industry leaders meet. More than 4000 events, seminars, and meetups are organized during the week and representatives from all medias, industries, political parties and non-profit organizations are there to put their topic on the agenda. Continue reading
Finally the bird has landed in Sweden! In Hornstull, Stockholm to be exact. My name is Jonna Knibestöl and I joined Testbirds as a part of the Swedish team at the beginning of 2017. After spending two fantastic (but freezing) months in Munich, my full focus is now to spread the gospel about Testbirds in the Nordics as Marketing & PR Manager.
First thing first. Why Sweden? I might be biased when I say that Sweden was the perfect next step after successful expansions to the United Kingdom and the Netherlands, but even Forbes agree. They previously ranked Sweden as the best country for business in 2017.
Christopher Mülhausen, International Business Development Intern, has been working with the Swedish expansion since he started at Testbirds in October 2016:
“Sweden is the entrance to all Scandinavian countries. An important market for us as some of the biggest tech companies in the world are located there. Scandinavian people are also forerunners when it comes to adopting new digital trends.”
But even though Sweden is supposedly the number one place for business, we would lie if we said that everything has run silky smooth. We have definitely met some obstacles.