“Almedalsveckan” (Almedalen Week). An 8-day political event in Gotland, Sweden that attracts 40 000 visitors. This is where all of Sweden’s most influential politicians, journalists, and industry leaders meet. More than 4000 events, seminars, and meetups are organized during the week and representatives from all medias, industries, political parties and non-profit organizations are there to put their topic on the agenda. Continue reading
Finally the bird has landed in Sweden! In Hornstull, Stockholm to be exact. My name is Jonna Knibestöl and I joined Testbirds as a part of the Swedish team at the beginning of 2017. After spending two fantastic (but freezing) months in Munich, my full focus is now to spread the gospel about Testbirds in the Nordics as Marketing & PR Manager.
First thing first. Why Sweden? I might be biased when I say that Sweden was the perfect next step after successful expansions to the United Kingdom and the Netherlands, but even Forbes agree. They previously ranked Sweden as the best country for business in 2017.
Christopher Mülhausen, International Business Development Intern, has been working with the Swedish expansion since he started at Testbirds in October 2016:
“Sweden is the entrance to all Scandinavian countries. An important market for us as some of the biggest tech companies in the world are located there. Scandinavian people are also forerunners when it comes to adopting new digital trends.”
But even though Sweden is supposedly the number one place for business, we would lie if we said that everything has run silky smooth. We have definitely met some obstacles.