New working models – Establishing new standards for crowdworking

As you maybe have read in my previous post, I explained why digitalisation has a big impact on the working world. Digitalisation has resulted in new models of employment like crowdsourcing: This means outsourcing of projects to the worldwide community. The new tasks are handled by so-called crowdworkers.

This is a rather new model of employment and crowdworkers benefit from freedom as they work as freelancers. So, we want to ensure that they can rely on good working standards. As crowdworking is a crucial part to our service model – crowdtesting – we started a self-imposed guideline in 2015 to improve the working conditions for all parties. In this article, I’d like to share my thoughts about the progress we’ve made so far.

In 2015, we worked together with other crowdsourcing providers and the German Association of Crowdsourcing to establish a Code of Conduct. With this set of self-imposed rules, we wanted to make crowdworking be fruitful for all parties: companies on the one hand and testers on the other. Testing should enable a profitable income as well as a motivating form of employment. In addition to this, the Code of Conduct includes guidelines on data protection, terms of reference and communication amongst other important principles.

Last year, we held a roundtable discussion with testers, a scientist and representatives of the German workers’ union to get feedback and to improve it. One outcome was that the guidelines were formulated in too general of terms. So, at the beginning of this year we concretised the rules. Also, new companies signed the code which I think helps testers a lot in finding a fair working environment in this industry. Some days ago, we helped to establish a Omuds Office for crowdworking. In case of complaints testers can contact this institution. It’s composed of representatives of the German Association of Crowdsourcing, the workers’ union and the signees of the Code of Conduct.

To put it in a nutshell, I’d say that we are very happy that we can help to create a better working environment for everyone and especially for the testers. We as a company benefit from crowdworking, and happy testers motivate us to follow this path and continue to improve working conditions.

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