5 things learned from opening a Swedish office

Finally the bird has landed in Sweden! In Hornstull, Stockholm to be exact. My name is Jonna Knibestöl and I joined Testbirds as a part of the Swedish team at the beginning of 2017. After spending two fantastic (but freezing) months in Munich, my full focus is now to spread the gospel about Testbirds in the Nordics as Marketing & PR Manager.

First thing first. Why Sweden? I might be biased when I say that Sweden was the perfect next step after successful expansions to the United Kingdom and the Netherlands, but even Forbes agree. They previously ranked Sweden as the best country for business in 2017.

Christopher Mülhausen, International Business Development Intern, has been working with the Swedish expansion since he started at Testbirds in October 2016:
“Sweden is the entrance to all Scandinavian countries. An important market for us as some of the biggest tech companies in the world are located there. Scandinavian people are also forerunners when it comes to adopting new digital trends.”

But even though Sweden is supposedly the number one place for business, we would lie if we said that everything has run silky smooth. We have definitely met some obstacles.
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Testbirds Holiday Apps: Stockholm

Ever fancied a trip to Scandinavia? Stockholm, a popular tourist destination for those looking to discover northern Europe, has a bustling big city feel, mixed with an authentic old town and an absolutely beautiful seaside. But how can you get the most out of your holiday in the Swedish capital? In this edition of Testbirds Holiday Apps, where our international employees present must-have apps for travelling their respective countries, Sahil Deva lets you know how your mobile phone can help you get around and experience Stockholm to its fullest.


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