Card Sorting – What, How and Why?

Nearly every user can relate to websites that force you to desperately search for content hidden in a sub-category somewhere or where information is stumbled on by pure coincidence rather than due to an intuitive structure. This is a big problem as a site’s information architecture with a clear and simple navigation is one of the main necessities for good usability and, as a result, the success of a digital product. Of course, there are many ways to structure content, however all too often issues arise because information on websites or within apps is organised according to stakeholder perceptions and not to users’ expectations. This is where card sorting comes into play.
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