Crowdtesting in the banking, finance and insurance industry
The banking, finance, and insurance industry is in the midst of change. QA, UX, and data security are now becoming key competitive advantages.
The biggest “pains” for banks and insurance companies
It doesn’t matter whether we’re talking about mobile banking apps, digital insurance advisors, or optimized application routes. At the end of the day, every digital service in the banking and finance sector can be assessed according to three criteria that are always valid:
Does it work? Is it easy for customers to use? Is it secure? Therefore, in terms of testing those digital services, we’re talking about the areas of quality assurance (QA), usability and user experience (UX), and security.
In the area of QA, our wide range of testing services ensures that your digital product works flawlessly and without problems. In the financial sector especially, a non-functioning product quickly reflects on your overall image and thus on your brand.
The same applies to data security. It’s not only following the introduction of GDPR that consumers have a fine feeling for their data and its protection.
Secure, fast and flexible
In the banking and finance industry, where you’re dealing with highly sensitive customer data on a daily basis, security is a top priority. It would be disastrous if data were to become public due to a bug or a hacker attack.
UX has now become much more than a buzzword in the banking and finance industry. More and more customers use online and mobile services, and for many people, going to a bank branch or insurance agent has become an anomaly. This makes it even more important to design a digital product that your users can understand and use easily. After all, the conversion rate and, ultimately, your revenue depend on it.
Three hands-on examples
Digital application routes
If your digital application process doesn’t function properly, whether due to bugs or poor user guidance, you will lose potential customers. The conversion rate drops and sooner or later your turnover will also drop. To prevent this, extensive QA and UX testing is essential.
In the area of QA, for example, the Crowd conducts bug tests and thus ensures that your application runs perfectly on every device, with every software version, every operating system, and every browser.
In the area of UX, remote usability videos, among other services, give you the chance to watch testers from your target group use your application, so you can easily see where difficulties arise.
Artificial Intelligence (AI)
The use of artificial intelligence (AI) is becoming increasingly important for companies in the financial industry. But new technologies also bring new challenges. How do I check the quality of my chatbot, where do I get training data? With the help of our chatbot and AI tests, you can uncover weaknesses in information processing and natural language processing.
Training data, which can include dialects and background noise if desired, will help you close language gaps and provide your customers with an optimal experience.
Digital factories
More and more banks and insurance companies are setting up their own digital factories to develop and implement new technologies and ideas. They rely on agile development methods with short sprints. Thanks to our global Crowd, which is ready for action 24/7, Crowdtesting provides you with optimal support.
We implement your tests flexibly and promptly so you don’t have to wait long for first results. In addition, bugs can easily be converted into feature requests on Jira and other issue trackers.
"The data collected and protocols developed by Testbirds as part of the customer journey test were of such high quality that we were able to complete the test earlier than planned. The organization and setup of the forms deserve special praise. Both were excellent and really helped us to test our application in the best possible way."
“We chose Testbirds because we felt supported professionally and cooperatively from the very beginning. With the solution-oriented consulting during the test design, we were able to receive feedback in advance of strategic decisions, as well as test specific further developments of our digital services and completion process.”
See the case study
“How does the app work outside the lab and under not ideally conditions? Does everything run smoothly? How satisfied is the customer and is the app easy and intuitive to use? We wanted to sort out this kind of questions with the help of Crowdtesting.”
Read moreCheck out new trends and challenges in the finance sector.
We provide you with the latest insights from the world of crowdtesting
Stop guessing if your product meets your users' expectations and start making decisions based on facts.
Do you have questions about testing in the banking, finance, and insurance industry?
Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our solution consultants will be happy to get in touch with you.
