Crowdtesting in the broadcasting and media industry
Increased viewer numbers, global audiences, and high demand for quality – these are only a few things broadcasters and media companies must deal with these days.
The biggest “pains” in the broadcasting and media industry
The times where it was enough to show a big football match or a Hollywood movie and rely on families gathering around the TV are over. People are not only used to deciding when and where to watch sports events, movies, and series, but even expect to have control of the delivery of their entertainment. Especially when we talk about sports events, mobility is key. Watching and sharing experiences of both live and pre-recorded events on the go is now a mandatory requirement.
Also, the audience is growing rapidly. Just take the Super Bowl as an example. It used to be a truly American sport but during the last few years the audience has expanded and people from all over the world want to watch it live – even if that means staying awake the whole night.
As mentioned above, streaming quality is highly important to broadcasting and VOD companies. The ability to deliver the highest quality resolution, to make sure that you can see every goal, every knock-out punch, or the best TV highlights, is paramount in the customer’s mind.
At the same time, new competitors are entering the market. Traditional broadcasters are now competing with the likes of Disney+, Hulu, HBO Max, Amazon Prime, and not to mention Netflix. As the market gets more competitive, user experience (UX) is becoming more important (besides having the right content and broadcasting rights). Users want to find what they’re looking for easily and they don’t want to experience usability issues along their way. Therefore, your platform must be easy to use and entertaining, so people actually enjoy interacting with it.
Finally, it is of high importance that your offer runs smoothly and with the highest possible quality throughout the entire user journey. Signing up, watching the content, and completing payment – everything has to run smoothly if you don’t want to lose customers to your competition. The options on the market seem endless. That’s why you need to stand out of the crowd with your digital product.
Streaming devices and media broadcasting: The show must go on
Three hands-on examples
Get ready for big events
Big sports events like the World Cup will see a global audience tune in to watch their favorite teams, or athletes, compete on the biggest stage.
With Exploratory Bug Testing, we support you in ensuring that your platform’s sign-up process and paid subscription service flow is seamless and ready to handle high volumes. Your entire customer journey is tested with multiple different scenarios, providing holistic and actionable insights that you can take to optimize your platform’s usability and improve your viewer’s experience.
Perfect experience – anywhere
Globalization is a great opportunity – as long as you’re able to use it to your advantage.
In Localization Testing, our Crowd ensures that your platform works perfectly everywhere around the globe and that your translations are understandable and on point.
High quality on every device
People watch your content on a lot of different devices. Smart TVs, laptops, tablets, smartphones – all of them with different software, operating systems, and versions, at home and on the road.
Let our Crowd test your offer on every device combination and in different places with one of our many QA tests.
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